Google Analytics ❤️👈

Google Analytics is a free web analytics service provided by Google that enables website and app owners to monitor and analyze traffic and user behavior. It offers a comprehensive suite of tools for tracking metrics such as page views, session duration, and user demographics, facilitating data-driven decisions to enhance user experience and optimize marketing strategies. citeturn0search1

In 2023, Google transitioned to Google Analytics 4 (GA4), the latest version of the platform, which provides enhanced features for cross-platform tracking and deeper insights into the customer journey. citeturn0search9

For a visual overview, you might find the following video helpful:

videoWhat is Google Analytics? | Explained for Beginners!turn0search8